Privacy Policy
Effective Date: 01/09/2025
Company: Vita ("Company," "we," "our," or "us")
Website: www.vitaforlonger.com ("Site")
1. Scope and Introduction
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you interact with our Site, services, or programs. It applies to all users ("you," "your," "customer") who access, purchase, or participate in any of our offerings, including but not limited to:
- The 14-Day Back Pain Reset (a low-barrier introductory program priced at $36.85 for lifetime access, focusing on gentle mind-body techniques to address potential root causes of chronic pain).
- The 90-Day Back Pain Mastery (a comprehensive subscription-based program with phased progression, including education on the "pain loop," daily guided movements, mindset techniques like NLP and hypnotherapy, and lifestyle integration for long-term vitality).
- The 1-to-1 Personalized Coaching (custom sessions providing adaptive, empathetic support tailored to individual feedback, combining physical exercises with emotional healing).
We are committed to protecting your privacy in line with our empathetic "Mathilda" brand voice, which emphasizes trust, empowerment, and understanding. This policy is designed to be transparent and comprehensive, reflecting our holistic approach to wellness that integrates body-mind connection without making medical claims. By using our Site or services, you consent to the practices described herein. If you do not agree, please discontinue use. We encourage you to read this policy carefully, as it includes detailed explanations of our practices to help you feel seen and informed, much like our programs validate your experiences with chronic pain.
2. Information We Collect
We collect various types of information to provide and improve our services, always with an eye toward ethical practices that respect your journey toward vitality. This includes:
Personal Information You Provide Voluntarily: Such as your name, email address, physical address, phone number, payment details (e.g., credit card information processed securely via third-party providers), and any optional wellness-related details you share (e.g., self-reported pain levels, progress feedback, or responses to standardized patient-reported outcome measures like the Numeric Pain Rating Scale or Oswestry Disability Index for program personalization and aggregated analysis). For example, if you participate in the 90-Day Back Pain Mastery, you might provide feedback on functional improvements (e.g., range of motion or activity tolerance) to help us adapt your experience.
Automatically Collected Information: Device and browsing data, including IP addresses, browser type, operating system, referral sources, pages viewed, time spent on the Site, and usage patterns collected via cookies, web beacons, and analytics tools (e.g., Google Analytics). This helps us understand how users engage with features like video lessons or community forums.
Communications and Interactions: Information from emails, support requests, chat support, community forum posts (e.g., in our online community or private Facebook group), or responses during live masterclass calls or 1-1 coaching sessions.
Aggregated and Anonymized Data: We may collect and aggregate data ethically for analysis, such as pain reduction scores or engagement metrics across user cohorts, to create compelling infographics or anonymous progress charts (e.g., "X% of users report functional improvements over 90 days"). This is done without identifying individuals and is used to demonstrate trends in a science-informed way.
We do not collect or request sensitive medical records, diagnoses, treatment details, or any information that could be considered protected health information under laws like HIPAA. Any health-related information you voluntarily provide (e.g., during mindset techniques or progress tracking) is entirely your responsibility, and we encourage you to consult a healthcare professional before sharing. Our collection practices are designed to empower you, not overwhelm, aligning with our education-first approach that demystifies pain without overstepping into clinical territory.
3. Use of Information
We use the information we collect in ways that support your path to reclaimed vitality, always with empathy and transparency:
- To provide, maintain, and improve our products and services, such as delivering access to video lessons, guided meditations, adaptive programming, and community features in programs like the 90-Day Back Pain Mastery.
- To process payments, fulfill purchases, and manage subscriptions (e.g., billing for the 14-Day Back Pain Reset or ongoing access to mastery phases).
- To communicate with you, including sending program updates, newsletters, educational content (e.g., eBooks on root causes), responses to inquiries, and invitations to live masterclasses or themed community discussions.
- For marketing and advertising purposes, such as creating personalized recommendations or sharing aggregated success stories (e.g., anonymous case studies integrating quantitative metrics like functional improvement scores with qualitative user narratives).
- To analyze and enhance Site functionality, user engagement, and program effectiveness (e.g., tracking objective recovery rates or cohort trends to refine our adaptive methodology).
- To foster community building, such as moderating forums or facilitating peer support in our #VitaTribe, where users can share experiences in a safe, empathetic environment.
All uses are guided by our commitment to ethical data handling, ensuring that any aggregated insights (e.g., for infographics) are anonymized and statistically sound, helping us substantiate our holistic approach without making unsubstantiated claims.
4. Sharing of Information
We share information only as necessary and with protections in place:
With service providers and vendors (e.g., payment processors like Stripe, hosting services, analytics tools, or coaches for 1-1 sessions) who assist in operations, under strict confidentiality agreements.
With advertising networks or partners for targeted marketing, subject to applicable laws and your consent where required (e.g., for co-marketing with ergonomic product companies).
In aggregated, anonymized form for marketing materials (e.g., sharing general trends in pain reduction with potential partners).
As required by law, such as in response to subpoenas, court orders, or legal processes, or to protect our rights, safety, or property.
We do not sell, rent, or trade your personal data. Any sharing is limited and aligns with our DTC model, ensuring direct, trusting relationships with users.
5. Marketing & Testimonials
Our marketing materials, including testimonials, reviews, claims, social media posts, and ads (e.g., educational reels or carousels on Instagram/Facebook), may reflect individual experiences from real clients and might be true based on personal accounts gathered through our programs. For example, stories might highlight how users felt relief after addressing the "pain loop" through mind-body techniques, but these are anecdotal and not typical results or guarantees. Results may vary based on individual factors like lifestyle, adherence, effort, health status, and personal circumstances—people might feel relief and might get out of pain, but we do not promise or guarantee specific outcomes. Statements relating to hypnotherapy, breathwork, NLP, or other wellness practices are based on personal experiences and should not be relied upon as medical claims, cures, or assurances of relief. We encourage users to view these as inspirational examples within our empathetic community, not as scientific proofs. All marketing is designed to validate your frustrations and empower you, drawing from aggregated data trends where appropriate, but always with the caveat that experiences differ.
6. User Rights
You have rights to control your data, depending on your jurisdiction (e.g., under CCPA for California residents or GDPR for EU users):
Access, review, or receive a copy of your personal information.
Correct or update inaccurate data.
Request deletion of your data (subject to legal obligations, e.g., retention for tax purposes).
Opt out of targeted advertising, data sales, or certain processing.
Object to or restrict processing in specific cases.
To exercise these rights, contact us via email at [Insert Contact Email]. We will respond within a reasonable timeframe (e.g., 30-45 days) and may require verification of your identity. This empowers you to manage your information in line with our education-first philosophy.
7. Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, including for business operations (e.g., program delivery), legal compliance, tax requirements, or dispute resolution. For example, data from the 90-Day Back Pain Mastery might be kept for up to 12 months post-program to support "Mastery & Maintenance" phases or aggregated analysis. When no longer needed, data is securely deleted or anonymized using industry-standard methods.
8. Security
We employ commercially reasonable physical, technical, and administrative safeguards to protect your information from unauthorized access, loss, misuse, or alteration (e.g., encryption for payments, secure servers for video lessons, and access controls for community forums). However, no system is entirely secure, and we cannot guarantee absolute protection against all threats, such as cyberattacks. You are responsible for maintaining the security of your account credentials and devices. In the event of a data breach, we will notify affected users as required by law.
9. Children’s Privacy
Our services are intended for adults and are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware of such collection, we will take steps to delete it. Parents or guardians who believe their child has provided information should contact us immediately.
10. Governing Law
This Privacy Policy shall be governed by the laws of the United States and the State of Delaware, without regard to conflict of laws principles. Any disputes arising from this policy will be resolved in accordance with the dispute resolution provisions in our Terms & Conditions.
11. Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services (e.g., new program features like AI elements if added). We will post the revised version on our Site with the updated effective date. Your continued use of the Site or services after such changes constitutes acceptance of the updated policy. We recommend reviewing it periodically.
12. CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
If you would like to designate an authorized agent to submit these requirements on your behalf, please contact us at the address below.
13. Do Not Track
Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
14. Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
15. Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:
1-7 Waratah Avenue, Randwick , Sydney, Australia, NSW, 2017
Last updated: 01/09/ 2025
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.